Digital wardrobe Circular fashion Curated resale
Your digital wardrobe, curated with purpose
Catalogue everything you own, plan outfits with an AI stylist and see looks on you with virtual try-on — your actual photo, not an avatar. When something no longer earns its place, sell it on — pre-loved, with transparent fees. Your first 100 items are free.
Visibility, styling, and elevated resale
Digital wardrobe
Build a portable catalogue — straight from camera, gallery or image search. Add all product attributes (brand, size, colour, categories). Full visibility of what you own underpins everything else: selling, styling, and sustainable buying choices.
Sell unwanted clothes from your wardrobe
List pieces you are ready to pass on directly from your inventory. In the United Kingdom, buyers and sellers use our marketplace with transparent fees (15% platform fee on orders — see in-app and Terms for shipping, returns, and protection).
Build outfits and looks
Compose looks on the outfit canvas, organise collections, and plan for work, events, or travel — so you wear more of what you already own before you buy new.
AI try-on
Preview looks virtually before you buy or get dressed. Each try-on run uses one credit unless your subscription includes unlimited access — see the App Store or Google Play for current plans.
Team experience
The people behind Alama have worked at Harrods, Selfridges, and Revolut — bringing disciplined product craft together with the quality, curation, and trust expected in luxury retail. We know resale from the inside, where clear flows and transparent tools are what bring customers back.
Sound familiar?
We built Alama for people who want full visibility of their wardrobe, more mindful decisions about what they bring in, and — where our marketplace runs — a clearer path to responsible decluttering.
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Out of sight, out of mind
Without everything in one place, it is easy to lose track — and add more new pieces than you need.
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Nothing to wear
A full rail but no plan for work, events, or trips.
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Impulse and uncertainty
Buying before you have checked what you already own — or how a piece might work on you.
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Good clothes, stuck in limbo
Pieces you no longer reach for never find their next wearer when resale feels like a chore.
How it works
From a visible, portable wardrobe to confident styling and a more circular way of dressing — plus UK resale when you're ready to sell.
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Create your digital wardrobe
Add items from camera or gallery, tidy backgrounds, and organise by category — so your wardrobe data is accurate for outfits, decisions, and resale.
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Build outfits & looks
Use the outfit builder and collections to plan what to wear and spot gaps before you shop.
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Decide with data & try-on
Use your catalogue to inform buying and wearing choices; add AI try-on when you want a virtual preview (credits or subscriptions apply). Polish photos so each item’s story is clear when you sell.
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Pass unwanted clothes on (UK)
Sell pieces straight from your wardrobe on our UK marketplace — transparent fees (15% platform fee on orders; see in-app and Terms for shipping, returns, and buyer protection).
Plans at a glance
The free tier is a full digital wardrobe, not a trial — 100 items, 25 outfits and 3 collections, free. Live prices are always set in the stores — open the App Store or Google Play for current offers in your region.
UK marketplace: Buying and selling pre-loved fashion — core to our elevated resale platform — runs in the United Kingdom. Your digital wardrobe, outfit planning, and try-on may be available more broadly depending on region — check the App Store or Google Play listing for your location.
| Tier | Wardrobe | Outfits | Collections | AI try-on |
|---|---|---|---|---|
| Free | 100 wardrobe slots | 25 | 3 | Pay as you go (welcome credits included) |
| Organiser | Unlimited | Unlimited | Unlimited | Monthly credits included |
| Style Pass | Unlimited | Unlimited | Unlimited | Unlimited |
Credits
AI try-on uses 1 credit per run. New accounts receive welcome credits; you can buy packs or earn more via referrals where available. Free tier features like adding items and background removal do not spend credits.
Privacy & trust
Transparency and trust run through how we operate: we handle account, wardrobe, and order data carefully, and marketplace checkout uses established payment providers. We aim for listing flows that keep each item’s story visible to buyers and sellers. Legal detail on cookies, retention, and your rights is in our policies below — not summarised here as legal advice.
Any questions?
Resale regions, mindful use of credits and subscriptions, referrals, and platform support — we keep answers factual and link to policies where you need the full picture.
Read the FAQ