Alama vs Whering: the UK wardrobe app with try-on and in-app selling

Release activity

Source: the apps' public App Store and Google Play listings, checked on 17 October 2026.

Why people switch to Alama

• See it on you first Outfits and pre-loved finds rendered on your own photo — not a mannequin, not an avatar.
• Sell from the same app List, ship and get paid from the wardrobe that already knows what you own.
• No ads, ever Subscriptions and credits pay for Alama. Nothing about you is the product.

Whering may still be enough if all you want is a free planner and you don't need try-on or in-app selling.

Frequently asked questions

Does Whering have virtual try-on?

As of 14 October 2026, no. Whering named virtual try-on as a planned feature when it announced funding in July 2026; nothing has shipped. Alama's try-on is live today: it renders outfits and marketplace pieces on a photo of you, so you see the look on yourself before you wear or buy it.

Can I sell clothes on Whering?

Not within the app. Whering points sellers to partner platforms such as eBay. Alama lists an item straight from your digital wardrobe in a tap, with escrow payments, tracked shipping labels and a returns process — with no seller fee; the buyer pays 5% + £0.70 on the item.

Is Whering better than Alama?

If all you want is a free planner, Whering does that. For the three things UK users switch for — seeing clothes on your own photo, selling from the same app that organises your wardrobe, and a model with no ads — Alama is the only UK wardrobe app that offers all three.

How do I move my wardrobe from Whering to Alama?

There is no direct import, and you don't need one photo per item. Alama's camera-roll import finds every garment in a mirror selfie, an outfit shot or a flat lay, crops each one and shows you a grid to keep or drop — so a wardrobe that took an afternoon to photograph item by item takes a few photos to rebuild.

Is Alama free?

Yes — the free tier includes 100 wardrobe items, 25 outfits, 3 collections and welcome credits to try AI try-on on your own photo. Optional subscriptions (Organiser and Style Pass) and credit packs unlock more; there are no ads on any tier.

What is the best Whering alternative in the UK?

Alama. It covers the digital-wardrobe basics Whering users expect — cataloguing with background removal, outfits, collections — then adds the three things Whering doesn't offer as of October 2026: photo-real try-on on your own photo, a built-in UK pre-loved marketplace, and a business model with no ads.